{"id":248,"date":"2021-11-04T11:11:51","date_gmt":"2021-11-04T03:11:51","guid":{"rendered":"http:\/\/10.50.9.54:30000\/?post_type=ht_kb&#038;p=248"},"modified":"2021-11-12T10:00:08","modified_gmt":"2021-11-12T02:00:08","slug":"utm","status":"publish","type":"ht_kb","link":"https:\/\/www.meiqia.com\/help\/article\/utm\/","title":{"rendered":"UTM \u5e2e\u52a9\u6587\u6863"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"zVqVU\">\u4ec0\u4e48\u662f UTM<\/h3>\n\n\n\n<p id=\"b50e540ad59c301d2d98deb3affb871c\">UTM (URL tracking mark) \u6307\u81ea\u5b9a\u4e49\u94fe\u63a5\u8ddf\u8e2a\u6807\u8bc6\uff0c\u662f\u7528\u4e8e\u8ddf\u8e2a\u94fe\u63a5\u6765\u6e90\u3001\u5a92\u4ecb\u3001\u5173\u952e\u8bcd\u3001\u5185\u5bb9\u3001\u540d\u79f0\u7b49\u4fe1\u606f\u7684\u6807\u8bc6\u3002\u7f8e\u6d3d\u53ef\u4ee5\u91c7\u96c6\u548c\u7edf\u8ba1\u5bf9\u8bdd\u7740\u9646\u9875\u7684 UTM \u4fe1\u606f\uff0c\u53ea\u9700\u5728\u5e7f\u544a\u6295\u653e\u6216\u5176\u4ed6\u7b2c\u4e09\u65b9\u8df3\u8f6c\u8fc7\u7a0b\u4e2d\uff0c\u5c06 UTM \u53c2\u6570\u6dfb\u52a0\u5230\u7f51\u5740\u4e2d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ZzMRZ\">UTM \u5b57\u6bb5\u8bf4\u660e<\/h3>\n\n\n\n<ul><li><strong>utm_source<\/strong><br>\u6807\u8bc6\u5e26\u6765\u6d41\u91cf\u7684\u5e7f\u544a\u4e3b\u3001\u7f51\u7ad9\u3001\u51fa\u7248\u7269\u7b49\u3002<br>\u793a\u4f8b\uff1a<code>utm_source=baidu<\/code><\/li><li><strong>utm_medium<\/strong><br>\u5e7f\u544a\u5a92\u4ecb\u6216\u8425\u9500\u5a92\u4ecb\uff0c\u4f8b\u5982\uff1a\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u3001\u6a2a\u5e45\u5e7f\u544a\u548c\u7535\u5b50\u90ae\u4ef6\u7b80\u62a5\u3002<br>\u793a\u4f8b\uff1a<code>utm_medium=cpc<\/code><\/li><\/ul>\n\n\n\n<ul><li><strong>utm_term<\/strong><br>\u6807\u8bc6\u4ed8\u8d39\u641c\u7d22\u5173\u952e\u5b57\u3002\u5982\u679c\u91c7\u7528\u4e86\u4eba\u5de5\u65b9\u5f0f\u6807\u8bb0\u4ed8\u8d39\u5173\u952e\u5b57\u5e7f\u544a\u7cfb\u5217\uff0c\u90a3\u4e48\u8fd8\u5e94\u4f7f\u7528 utm_term \u6765\u6307\u5b9a\u76f8\u5e94\u5173\u952e\u5b57\u3002<br>\u793a\u4f8b\uff1a<code>utm_term=meiqia<\/code><\/li><li><strong>utm_content<\/strong><br>\u7528\u4e8e\u533a\u5206\u76f8\u4f3c\u5185\u5bb9\u6216\u540c\u4e00\u5e7f\u544a\u5185\u7684\u94fe\u63a5\u3002\u4f8b\u5982\uff0c\u5982\u679c\u5728\u5e7f\u544a\u5e73\u53f0\u4e2d\u4e0d\u540c\u4f4d\u7f6e\u4f7f\u7528\u4e86\u4e24\u4e2a\u76f8\u540c\u76ee\u6807\u7684\u94fe\u63a5\uff0c\u5c31\u53ef\u4ee5\u4f7f\u7528 utm_content \u5e76\u4e3a\u6bcf\u4e2a\u94fe\u63a5\u8bbe\u7f6e\u4e0d\u540c\u7684\u503c\uff0c\u4ee5\u4fbf\u5224\u65ad\u54ea\u4e2a\u7248\u672c\u7684\u6548\u679c\u66f4\u597d\u3002<br>\u793a\u4f8b\uff1a<code>utm_content=logolink<\/code> \u6216 <code>utm_content=textlink<\/code><\/li><li><strong>utm_campaign<\/strong><br>\u7279\u5b9a\u7684\u4ea7\u54c1\u63a8\u5e7f\u6d3b\u52a8\u6216\u6218\u7565\u6027\u5e7f\u544a\u7cfb\u5217\uff0c\u5982\u5e7f\u544a\u7cfb\u5217\u540d\u79f0\u3001\u6807\u8bed\u3001\u4fc3\u9500\u4ee3\u7801\u7b49\u3002<br>\u793a\u4f8b\uff1a<code>utm_campaign=1111gouwujie<\/code><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"48WpS\">\u5982\u4f55\u4f7f\u7528<\/h3>\n\n\n\n<p id=\"3674a5a83b6a63c9783910538a886fa5\">\u53ea\u9700\u8981\u5728\u76ee\u6807\u7f51\u5740\u540e\u52a0\u4e0a\u5404\u4e2a utm \u53c2\u6570\u5373\u53ef\uff0c\u5982\u76ee\u6807\u7f51\u5740\u4e3a: <code><a href=\"http:\/\/www.sample.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.sample.com\/<\/a><\/code> \uff0c\u5728\u767e\u5ea6\u505a\u4e86\u5173\u952e\u8bcd\u4e3a <code>keyword<\/code> \u7684\u6295\u653e\uff0c\u6295\u653e\u4f4d\u7f6e\u4e3a\u641c\u7d22\u7ed3\u679c\u4e2d\u524d 3 \u4f4d\uff0c\u6309\u70b9\u51fb\u6b21\u6570\u4ed8\u8d39\u65b9\u5f0f\uff0c\u5bf9\u5e94\u5185\u90e8\u7684\u63a8\u5e7f\u6d3b\u52a8\u4e3a <code>summer_promotion<\/code>\uff0c\u90a3\u4e48\u6700\u7ec8\u5e26 utm \u6807\u8bc6\u7684\u7f51\u5740\u5c31\u4e3a\uff1a<\/p>\n\n\n\n<pre id=\"psVx1\" class=\"wp-block-preformatted\">http:\/\/www.sample.com\/?utm_source=baidu&amp;utm_term=keyword&amp;utm_content=top3&amp;\nutm_medium=cpc&amp;utm_campaign=summer_promotion<\/pre>\n\n\n\n<p id=\"0a387c387c50a8c4de27ec3ad38542d2\">\u5982\u679c\u987e\u5ba2\u8bbf\u95ee\u4e86\u5e26 utm \u7684\u7f51\u5740\u548c\u5ba2\u670d\u8fdb\u884c\u5bf9\u8bdd\uff0c\u90a3\u4e48\u5ba2\u670d\u5728\u5bf9\u8bdd\u754c\u9762\u4fa7\u8fb9\u680f\u53ef\u4ee5\u770b\u5230\u5177\u4f53\u7684 utm \u4fe1\u606f\uff0c\u7ed3\u675f\u5bf9\u8bdd\u540e\uff0c\u5728\u300c\u5386\u53f2\u5bf9\u8bdd\u300d\u4e2d\u4e5f\u53ef\u4ee5\u641c\u7d22\u5230\u5bf9\u5e94 utm \u4fe1\u606f\u7684\u5bf9\u8bdd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tips\">Tips<\/h3>\n\n\n\n<ul><li>utm \u53c2\u6570\u662f\u65e0\u5e8f\u7684\uff0c\u53ef\u6309\u81ea\u5df1\u7684\u559c\u597d\u987a\u5e8f\u8fdb\u884c\u7f16\u5199<\/li><li>\u7f8e\u6d3d\u6ca1\u6709\u89c4\u5b9a utm \u54ea\u4e2a\u53c2\u6570\u662f\u5fc5\u987b\u7684\uff0c\u4f46\u5efa\u8bae\u81f3\u5c11\u586b\u5199 utm_source<\/li><\/ul>\n\n\n\n<ul><li>\u53c2\u6570\u503c\u53ef\u4ee5\u662f\u4e2d\u6587\uff0c\u4f46\u5728\u5e7f\u544a\u6295\u653e\u65f6\uff0c\u67d0\u4e9b\u5e73\u53f0\u9700\u8981\u586b\u5199 urlencode \u4ee5\u540e\u7684url<\/li><li>\u53ef\u4f7f\u7528 Google \u63d0\u4f9b\u7684 <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033867?hl=zh-Hans#escape_special_characters\" target=\"_blank\" rel=\"noreferrer noopener\">\u7f51\u5740\u6784\u5efa\u5de5\u5177<\/a> \u5feb\u901f\u6784\u5efa\u5e26 utm \u7684\u7f51\u5740<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>UTM (URL tracking mark) \u6307\u81ea\u5b9a\u4e49\u94fe\u63a5\u8ddf\u8e2a\u6807\u8bc6\uff0c\u662f\u7528\u4e8e\u8ddf\u8e2a\u94fe\u63a5\u6765\u6e90\u3001\u5a92\u4ecb\u3001\u5173\u952e\u8bcd\u3001\u5185\u5bb9\u3001\u540d\u79f0\u7b49\u4fe1\u606f\u7684\u6807\u8bc6\u3002\u7f8e\u6d3d\u53ef\u4ee5\u91c7\u96c6\u548c\u7edf\u8ba1\u5bf9\u8bdd\u7740\u9646\u9875\u7684 UTM \u4fe1\u606f\uff0c\u53ea\u9700\u5728\u5e7f\u544a\u6295\u653e\u6216\u5176\u4ed6\u7b2c\u4e09\u65b9\u8df3\u8f6c\u8fc7\u7a0b\u4e2d\uff0c\u5c06 UTM \u53c2\u6570\u6dfb\u52a0\u5230\u7f51\u5740\u4e2d\u3002<\/p>\n","protected":false},"author":2,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"ht-kb-category":[8],"ht-kb-tag":[],"_links":{"self":[{"href":"https:\/\/www.meiqia.com\/help\/wp-json\/wp\/v2\/ht-kb\/248"}],"collection":[{"href":"https:\/\/www.meiqia.com\/help\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.meiqia.com\/help\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.meiqia.com\/help\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meiqia.com\/help\/wp-json\/wp\/v2\/comments?post=248"}],"version-history":[{"count":5,"href":"https:\/\/www.meiqia.com\/help\/wp-json\/wp\/v2\/ht-kb\/248\/revisions"}],"predecessor-version":[{"id":2284,"href":"https:\/\/www.meiqia.com\/help\/wp-json\/wp\/v2\/ht-kb\/248\/revisions\/2284"}],"wp:attachment":[{"href":"https:\/\/www.meiqia.com\/help\/wp-json\/wp\/v2\/media?parent=248"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.meiqia.com\/help\/wp-json\/wp\/v2\/ht-kb-category?post=248"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.meiqia.com\/help\/wp-json\/wp\/v2\/ht-kb-tag?post=248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}